Design with delicious intent.™

Celli’s Branding by Project M+

Less is more is a great rule of thumb most times, but when it comes to branding sometimes that is a hard thing to achieve. To create a simple and minimal brand that still feels wholesome is a challenge, Celli’s is such a successful case of how branding can be as simple as you need and still have all the elements to still be engaging, relevant, and refined. The most unique thing about this brand is the type of treatment from the logo, while at the same time combining it with two other typefaces that create the whole brand. A neutral color palette that reflects the simplicity and transparency of the brand, the ingredients, and the production process.

Celli’s Branding by Project M+


Maria is a designer, creative, and human currently working at Vigor where she creates amazing branding and marketing alongside her extraordinary team. After leaving her hometown Bogota, Colombia, she ventured herself to the humid lands of Atlanta, GA. Where she is growing professionally and personally. Being a type 4 on the enneagram she sees life and creativity as a way to catalyze the world's beauty and strives to create things that arouse emotions in people, or at least a giggle. In her free time, she loves being outside, creating collages, and indulging herself in art, design, and anything creative that enhances her romantic views of the world.

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