Design with delicious intent.™
READING

Holt’s Rebranding by La Tortillería (LAT)

Holt’s Rebranding by La Tortillería (LAT)

We love a good local joint, and that is exactly what this restaurant located in the heart of downtown Park Ridge is. Holt’s is well known for their approachable and friendly staff, great food, and a warm and easy-going vibe no wonder why it has become a favorite for the locals around it. Whenever you have a brand the audience already loves and are familiar with, it becomes a challenge to change anything about their identity. That is why the folks from LAT knew from the get-go that they needed to create something with personality but that at the same time would be relatable to all the different broad variety of customers. To make an adaptable and dynamic brand that would live in different spaces. The solution this team came up with is very unconventional in the branding world, which makes it all the more valuable and successful. Instead of having just one logo, these folks created several variations of the same logotype. Starting with the main logo they went on to modify it based on the place it would inhabit, either simplifying it or altering the shapes and details. Though the differences are subtle, it is such a delight to be discovering how this logo transforms itself depending on the location, both paying honor to the diverse crowds that are usuals and the friendly and accomodating essence of this restaurant.

Holt’s Rebranding by La Tortillería (LAT)


Maria is a designer, creative, and human currently working at Vigor where she creates amazing branding and marketing alongside her extraordinary team. After leaving her hometown Bogota, Colombia, she ventured herself to the humid lands of Atlanta, GA. Where she is growing professionally and personally. Being a type 4 on the enneagram she sees life and creativity as a way to catalyze the world's beauty and strives to create things that arouse emotions in people, or at least a giggle. In her free time, she loves being outside, creating collages, and indulging herself in art, design, and anything creative that enhances her romantic views of the world.

RELATED POST

INSTAGRAM
G&G on the Gram