We love rebrandings, especially when they are as good as this one! Superfine is a Melbourne-inspired restaurant located in Malaysia. The overall visual language of this brand has been influenced by the founder’s love for space and adventure, which overlaps with the mindblowing food they serve. “Out of this World” is the tag line that characterizes this restaurant, supported by a rocket logomark and a logotype that is both modern and retro; subtly reminding the customer of an arcade in the ’90s.
Our favorite thing about this concept is how to very different languages coexist in the same brand and work! The retro elements of the visual identity with the modern, elegant, and minimal space and food they serve.
Superfine Rebranding by Valenlim Studio