We all know Portugal is well known for making extraordinary food and wine. So it is no doubt that designing a label for any of those two things will represent a challenge for any creative. How to make a product stand out in a category that is already so successful is the question that as creatives we are always asking ourselves. This bold and unique identity comes from a playful interpretation of ‘Dinamite’, the name of the product. One of the biggest challenges was to differentiate the three lines of products in a way that felt cohesive and unique. Using three geometric sets of rectangles, based on a simplified silhouette of a dynamite stick.
Dinamite Collection Packaging by 327 Creative Studio