This English Italian restaurant takes an uber-contemporary style with its brand. At the core, the brand’s mark is a symbol representing a knife cutting meat. From there designer Sam Lane runs with a utilitarian styles reminiscent of classic office forms. The grids are broken with hand written text, rubber stamp effects and excellent anatomical illustrations. The logo is simple enough to be used as a design accoutrement on its own as seen on the water bottles, cans, and various other touch points. I’m really enjoying how completely the brand was pulled together. Well done.
