The brand identity for Country Restaurant is eclectic to say the least. It breaks convention in a good way. With the overlaying “C” formations in contrasting colors you get the feeling of uniqueness, different, interesting, etc. The identity is built upon with this vibrant meets muted color palette throughout the restaurant’s materials. The Mucca design website explains the angle:
In a restaurant, where you have a captive audience, it’s unnecessary to display the name of the venue everywhere, so we took the opportunity to create a dynamic system where the logo changes on each application. We used multiple letterforms, overlapping the “C” of Country to create 30-something distinct logos, so it can be visibly displayed without ever feeling overused. Using interesting printing details such as die-cutting, overprinting, and metallic inks gave the logo a rich, tactile feel that adds to the experience of the cuisine.
