The brand identity for Jaleo, a restaurant experience by José Andrés, features hand drawn, chalkboard like type to set the beginnings of a fun, jovial brand. The brand is seen through with this same vibe throughout the restaurant’s brand touch points from interiors to printed pieces and everything else. The color palette is warm and inviting with fun graphic accoutrements that build on the jovial nature of Jaleo. Designed by Toormax
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