A ‘ficha’ in Spanish translates to a token, things that themselves hold no monetary value, but we assign value to them, like poker chips. Ficha craft beer takes this concept and uses it as the narrative point of inspiration for their brand; every beer is a win-win situation, and you can take their word for it. Firmalt set out to create an impressive and timeless design that reflected Ficha’s simple promise; a good beer that anyone can enjoy. The use of intricate illustrations, colorful labels and clever copy give Ficha a worldly but approachable feel.
Ficha Craft Beer Branding & Packaging by Firmalt.
