To celebrate Great Divide’s 25th Anniversary, GRIT did a deep dive into their past offerings and re-introduced all the characters previously featured in their old packaging. The contrast between the custom type lockup with the stylized illustration along with the wonderfully warm color palette creates a hearty visual that encourages the consumer to explore the entire label for interesting details.
Packaging worthy of 25 years of success. Big Yeti by GRIT.
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