Cloud & Co. is a gelato shop in Qatar with a dreamy and surreal visual identity. Inspired by the environments illustrated by M. C. Escher, Futura created a set of illustrations that showcase a fantastic world of pastel skies and gelato-flavored clouds. The brand identity itself is a bit more stark and minimalist to offset these involved illustrations; the primary mark is a simple logotype, using a geometric san serif that visually echos the geometric nature of the illustrations.
Cloud & Co Gelato Restaurant Branding by Futura.
