One of the most important things, when we do branding, is to be cognizant of how people perceive brands, brand-self-awareness if you will. Therefore, photography is one of the biggest tools we have to make sure we are carrying through the visual identity and language of our brand the right way. This is particularly important when we are talking about food, mostly because it is easy to fall into simple good photography with a cute staging, but at the same time miss out on the opportunity to explore, expand, and have fun with our brand.
That is why Emilie Wang’s work is what we want to share today. This designer and photographer from Taiwan take to a new artistic level food photography. Her unique and pop style is fun, engaging, and jumps off the page, and in this case, she plays with layers, colors, and patterns to photograph a not very unique product like bagels and make it a completely new visual experience for the viewer.
Bagel Sandwich Food Photography by Emilie Wang