When the genius behind Proteau came to us with a drink that knocked us off our seats, we jumped in enthusiastically to bring his brand to life. Starting with naming and working through positioning, messaging, branding, packaging design, website, and collateral, we found the sweet spot in an identity created around being the first of its kind to introduce the idea that adult drinking doesn’t have to include any alcohol to be intoxicating for the senses.
Proteau Non-Alchoholic Spirit Packaging by Project M Plus.
