Why it’s Time to Can the Restaurant Spokesperson
Latching your brand to a celebrity or spokesperson is a tempting proposition. In theory it leaps a brand ahead in the authenticity game by having someo…
Latching your brand to a celebrity or spokesperson is a tempting proposition. In theory it leaps a brand ahead in the authenticity game by having someo…
I worked under a creative director for a little over a year, and he'd say this more times than I can remember. At first I laughed, but then as the low-…