If your grandma was like mine, she had a thing for cows. Nothing dirty, just a healthy appreciation for pork. If she was like my grandma, she probably had a few cow-related knick-knacks around her place. That’s nostalgia and that’s what the branding for Sauce, a restaurant, grocer and butcher, has going for it. Created by a team of designers, Sauce creates a familiar aesthetic through recognizable icons and prints in its branding and the shop itself brings all of that iconic into the now. The store front is modeled after authentic Italian shop storefronts of New York of old, but they take the theme forward a few decades with its marquee, a black slate full of typography, another example of using words as design elements to craft a logo and/or brand. The use of pot, cow and pig icons against old-fashioned, grandmotherly prints is a nice reference to home while also providing that necessary quirk all fun brands have. It’s a well-done project, smartly conceptualized without a lot of clutter to get in the way.

 

 

453a2a400a88c9da362287ac7cf88273

 

2f90cff765b7c22a12735431c9bc03c5

8a396682e5cd78c63d82b5cc8eb3c58f

8bed546b0759fc4c62e72a74eecbbd8f

71a47843e0a02f47e8e0d296f4764bc3

 


9209baf689cfd84fee53506cf9d3e7ba

c5fc446632d34f5f6fdb8486145e2628

c69b6be3702cd96af298df67a8e5a8b6

c37049930f9362df19e8b85697d581f0

d0fe8e28b2e7a55bc5f61d3a289283cc

ee4b1579f5742456babf0c0ea85be24e

f3b7d385fc610ba972cf7d8117e6cf1b

f572f89bef980b6c5a508be353f40ca1