I’m absolutely in love with the style used for the Noteworthy Gin brand packaging design. The use of bright, deep oranges mixed with the excellent craft work found in the illustrations, filigree and flourishes create this classic meets modern composition. The firm uses this style to communicate the craft put into the gin, while elevating the spirit to a modern level. That insignia really pops out as an excellent use of letterforms. What’s especially great is the attention to detail the team at Hired Guns Creative use to create unexpected moments with the package design.

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