Del Viejo’s brand jumped out at me because of the dedication Miller Creative had toward classic design techniques throughout each touch point. It wasn’t a “Hey let’s make a cool, vintage package design, but then go totally modern on the website!” Instead, they maintain a look and feel across the brand identity that marries together naturally to create a classic vibe. From the website with it’s semi-realism design to the crafted label with intricate filigree and and rustic typography. The illustration style carries through into the website design for the salsa company.
Found on The Dieline
