I don’t often post work that wasn’t used or didn’t see the light of day, but this one is too good to leave in the dark. Chris Allen crafted this lovely ice cream package design and brand family for Steve’s Ice Cream in Brooklyn. Unfortunately, the client killed the direction, but it’s absolutely too stellar to not show.
Chris melds classic design accoutrements like the stamp with strong grid layouts and color treatments to create a family of packaging. Each product has it’s own vibe and feel while adding to the strength of the overall Steve’s brand. The beautifully crafted numbers make for an amazing nod to classic craftsmanship, while the clean lines add a note of modernism to brand packaging.
Designed by Chris Allen