Del Viejo’s brand jumped out at me because of the dedication Miller Creative had toward classic design techniques throughout each touch point. It wasn’t a “Hey let’s make a cool, vintage package design, but then go totally modern on the website!” Instead, they maintain a look and feel across the brand identity that marries together naturally to create a classic vibe. From the website with it’s semi-realism design to the crafted label with intricate filigree and and rustic typography. The illustration style carries through into the website design for the salsa company.

The Salsa Company Site

Miller Creative

Found on The Dieline



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