If you don’t know Geoffrey Zakarian then you obviously live under a rock. Known for his delicious food and awesome personality (as seen on Chopped), his new restaurant is an exploration of approachable modern American food in the heart of Los Angeles.

The brand is a soft, pastel driven design that ropes in organic imagery via simple line art illustrations. The brand is simple, yet quite strong in its confident approach. Typography is allowed to shine and given its just due. The line art is used as a device along with the peachy orange which ties all the touch points together perfectly.

Designed by Sandy Ley