Union 72 BBQ restaurant branding

Union 72 is a barbecue joint located in St. Petersburg, Florida. The brand identity is bold and crafted with nods to nostalgic elements like the illustrations that lead the charge. Overall the brand touts a lot of flavor using various type treatments with an earthy, barbecue-y color palette. I especially love the use of the numbering tags as table/order markers. Nice pull in from the livestock world.

Designed by Hype Group

The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.