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Union 72 BBQ restaurant branding

Union 72 BBQ restaurant branding

Union 72 BBQ restaurant branding by Hype Group in Florida

Union 72 is a barbecue joint located in St. Petersburg, Florida. The brand identity is bold and crafted with nods to nostalgic elements like the illustrations that lead the charge. Overall the brand touts a lot of flavor using various type treatments with an earthy, barbecue-y color palette. I especially love the use of the numbering tags as table/order markers. Nice pull in from the livestock world.

Designed by Hype Group


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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