On Rye restaurant branding

Share Post:

Share on facebook
Share on linkedin
Share on twitter
Share on pinterest
Share on email

I waited a little bit to post this because there weren’t quite enough photos to share. It seems as thought the Pentagram team took a little trip and loaded up on some stellar imagery that gives a bigger view of the work completed for On Rye, a new fast casual sandwich concept located in DC.

The brand is a mix of minimalist typography and minimalist photography. They marry wonderfully allowing each element to sing across the brand’s multiple touch points. The no-nonsense approach to the design, a bit of a Michael Beirut signature, is a welcomed break from the pseudo-crafted, lo-fi design aesthetic that’s seemed to float to the forefront of restaurant design and branding these days.

Have a look through the full project and have a deeper read about the ins and outs here.

Designed by Michael Beirut’s team at Pentagram


serving up News, Projects, ideas, tools, inspiration directly to your inbox every week

Why try to remember to check back every week? Get all the greatest bits from Grits & Grids® delivered to your inbox every Monday morning, for FREE.