Design with delicious intent.™

On Rye restaurant branding

On Rye restaurant branding by Pentagram in Washington, DC

I waited a little bit to post this because there weren’t quite enough photos to share. It seems as thought the Pentagram team took a little trip and loaded up on some stellar imagery that gives a bigger view of the work completed for On Rye, a new fast casual sandwich concept located in DC.

The brand is a mix of minimalist typography and minimalist photography. They marry wonderfully allowing each element to sing across the brand’s multiple touch points. The no-nonsense approach to the design, a bit of a Michael Beirut signature, is a welcomed break from the pseudo-crafted, lo-fi design aesthetic that’s seemed to float to the forefront of restaurant design and branding these days.

Have a look through the full project and have a deeper read about the ins and outs here.

Designed by Michael Beirut’s team at Pentagram


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.



G&G on the Gram
Get The Bits delivered to your inbox weekly!

No need to keep checking back, we'll deliver all the previous week's posts in our weekly digest email called The Bits. It's free and easy which means there's no reason to not subscribe.