This rebrand and new design direction for a fresh soups brand in Italy is on point. Combining the purity of product photography and simple, modern design, the team creates a clean, honest look and feel across the product line. I worry the typographical content gets a little lost over top some of the products, but in person I’m sure it’s quite readable.

Designed by Auge Design in Florence, Italy
Creative Director: Davide Mosconi
Designer: Miriam Frescura
Photographer & Food Stylist: Claudia Castaldi