This restaurant brand comes to us from Jerusalem. It’s a rebrand of a local burger joint by Yotam Bezalel.
Branding a Jerusalem based burgers joint and turning it from a local brand to a hip, fashionable and relevant brand chain.
Burgers bar is an old cozy milestone in the Jerusalem fast-food scene lacking a unified identity.
The strategic solution was building a national brand but keeping it intimate and cozy as well as adding urban and fashion values.
The brand is simple and clean. It stands out easily in the brandscape and sets a hip new vibe for the joint. It also positions it for easy franchising and/or multiple locations.