Restaurant Brand Review: The Roof

Share Post:

Share on facebook
Share on linkedin
Share on twitter
Share on pinterest
Share on email

Foreign Policy Design Group created this hands-on approach to the branding of The Roof restaurant and bar in Singapore.

The identity of The Roof bar is very much inspired by wheatpaste-glued posters on the streets of old Shanghai back in the days plus elements from the current architecture of the hotel. We deployed the idea of the vintage newspaper adhering to recycled wood for the menu with a wheatpaste-like glue. The use of the wood takes cue from the hotel’s windows and wood decks of the rooftop – which are wood reused from these 1930s old buildings & warehouses in Shanghai.

I truly love the use of raw materials in the menu and business cards. It helps the brand jump out at the viewer.

Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Hello!

Login to comment

Forgot Password?  /  Signup for an account

serving up News, Projects, ideas, tools, inspiration directly to your inbox every week

Why try to remember to check back every week? Get all the greatest bits from Grits & Grids® delivered to your inbox every Monday morning, for FREE.