What I love most about the Bear Naked product line, besides the name, is that it’s not so over-the-top tree hugging hippy. It’s raw. It’s earthy. It’s relevant. It’s the kind of brand I can get into because it has some attitude in its hippiness. That’s okay with me. I love the color palate and the delivery of the brand through its verbiage/copy to the graphic elements that create the overall Vibe. The people at Ptarmak did another great job here.