Fabbrica Italian Restaurant Branding Work

Thanks to the people at Seamless Creative / DesignWorkLife for bringing this gem to light. Fabbrica is located in Canada and touts a semi-retro style identity designed by the people at Concrete.

The restaurant is a true to form Italian restaurant opened by a renowned chef Mark McEwan. The restaurant has a non-typical design approach to Italian which separates it from the likes of Olive Garden, Maggiano’s and other Italian restaurants that use rustic/old style design to the point of cliche. The approach is still natural and earthy, but livened up with strong reds and high-contrast photography/illustrative elements.