Sugar is a bake shop/café designed by the people over at Seamless Creative (another agency featured in Fire It Up) This restaurant brand identity is well crafted from start to finish. The logo is hand drawn to mimic the style of chocolate drizzle. The explanation of the project is as follows:
This new dessert-focused eatery on Manhattan’s Lower East Side needed a whimsical image to showcase their confections. A hand-drawn logotype and delicate pattern were applied to signage, window graphics, and menus to create an elegant playful identity.