Restaurant Brand Review: Wild Truffle

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Wild Truffle is a new spin on a pizzeria/wine bar designed by Ian Law of HaHaPress in Chicago, Illinois. I’m especially taken by this identity because of the attention to details in its execution. IE: The pizza box, wine bottles and stationery. The all not only carry the logo, but the accentuate it nicely and extend the brand vibe. Well done. Here’s his explanation:

A restaurant that serves artisan pizza’s, needed a rebrand. The logo had to have a handcrafted and upscale feel to tie in with the restaurant’s atmosphere and food. The result was a logo with a shape that reflects the form of the artisan pizzas. Other work completed during the rebrand included a website, menus, and packaging guidelines.


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