The Lion, a new restaurant in Greenwich Village NYC, touts a new brand designed by Marque (the people behind Delicatessen). At the brand’s epicenter is a bespoke coat of arms design that immediately sets the tone of the restaurant as classy, upscale and, dare I say it, swanky. The interior features vintage maps and arts works by Warhol, Basquiat, Damien Hirst and David LaChapelle to name a few. The supporting brand materials are simple, with plenty of white space to allow the brand to exist without excess clutter. Simple. Clean. Strong.