This lovely branding package for a bistro is designed by Anagrama. I love the muted, limited color plate and globby typography. It gives the brand personality without bludgeoning the viewer with expected bright colors. The illustrations are friendly and approachable leaving the viewer with a soft, light-hearted feel. I really dig the symbolic illustrations for the menus too. Very well done.
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The muted tones are an interesting contrast with the illustrations that are full of personality. Very interesting, indeed!
The typeface on the logo is unexpectedly comical. But in a pronounced tasteful way.
I was surprised at the logo’s typography as well, but it plays well with the illustrations.