Food Garage was to be Bølgen & Moi’s ultimate food destination offering a deli, take-out service, catering business, bar, restaurant and café. SDG developed a system of creative expression that rocked conventional wisdom on concept, colour, interior design and language – on everything from business cards, teabags and doggy bags to t-shirts and the brand’s website.
What’s awesome about this branding campaign is that it breaks convention. It’s not something you’d typically see. It’s invigorating and bright. I love the colors and the use of food as typography. The brand identity delivers a message that can be easily reinforced at the location. I’d totally eat here!