Design with delicious intent.™

Hawkers Asian Street Fare Branding

This full identity for Hawkers Asian Street Fare is on the money. It’s extensive and builds a vibe through consistent design that’s truly engaging. The bright orange and deep muted purples pop and make the black and white photography jump as well. The patterns add character. Overall, the work stay away from cliche and expected without losing the ties to the Asian feel. Great job by Soapbox.


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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