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Ivan Maximov designed this brand and packaging for his local pub down the street. The design is great as far as graphics go, but what’s truly unique is the beer takeout caring case. It’s unique, functional and truly stands out. It’s not necessarily cost effective unless you’re a larger chain, but it’s pretty darn awesome. Here’s his description of the project:

Mug is a big chain of football pubs based in Moscow. This pub brews its own beer. This is a new concept for take away beer. Beer is filling in paper cups then special sticker putted on the top for each sort of beer. The new cup combines the form of the traditional beer pint and usability of recyclable paper cups.

 

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