Holmberg Design is the group behind the interior design, wayfinding and signage design for Rustica Bakery. Signage is often overlooked but is paramount in superb customer service. You want people to be comfortable and relaxed during your experience. Keep them from confusion and frustration. The only way to do this is with proper signage throughout your location. It’s like interface design for the analog world.
This system features overall wayfinding and labeling down to individual signs and labeling for items. Phenomenal job and a great example of how interior signs should be designed.