eMarketer listed a study today that shows that subscribers to emails are eager to open daily email especially when they contain deals. Read the quick article here »
The fact is, when people subscribe to a newsletter they EXPECT to see emails. They want them. If you keep the content interesting and don’t abuse their information, you have active, avid readers. That’s undivided attention from your market. They’ve already bought in. Deals are one way to keep interest, but you don’t have to break the bank with a deal every email. Try sending an image and description of a new special dish, maybe highlight a server of the month. Give people ways to attach to your restaurant experience. Give them some personal, one-on-one time through your email marketing. Don’t make it all about you you you. Think about what you’d want to read in your inbox. Think about THEM.