This London “supermarket” is so much more than your typical grocer. It’s a grocery co-op for the people by the people. It’s the People’s Supermarket and the high-contrast, vibrant identity was designed by Unreal. One of the key elements of the identity is the hang card hole punch which is carried throughout the identity. The supermarket also features The People’s Kitchen were baked goods and tasty treats a made every day. The brand identity elements are rather inexpensive to produce making this identity pretty awesome.