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Theurel & Thomas Dessert Shop Branding

Theurel & Thomas Dessert Shop Branding

Theurel & Thomas is an upscale dessert shop serving gourmet macaroons. The brand identity for this luxury-level dessert experience was designed by Anagrama. The branding is clean, fresh, crisp. It’s stark and minimal which allows the vibrant splashes of color to pop and stand out. The traditional style typography keeps things looking like a luxury brand while setting the expectation for the brand experience overall.


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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