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Mic’s Chili Hot Sauce Package Design

Mic’s Chili Hot Sauce Package Design

I love the illustrations that make up the Mic’s Chili identity. Playing off of imagery from Dia Del Los Muertos (Day of the Dead), the illustrations are fun, interesting, and define Mexican culture. The very same things you want from a hot sauce. Designed by Steve Simpson. Check out the badass treatment for the barcode. Well done.


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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