I’ve had a sweet spot for Tuaca, a vanilla flavored tequila, for quite some time. Shaken with ice and taken straight, it’s just delicious. The people at CUE were tasked with rebranding the beverage and what a damn good job they did. This is a full on soup to nuts branding initiative and it’s truly well done. The typography rests with GOTHAM, a favorite of many designers, including myself. Heck, i used it for The Gas Station Kitchen & Bar branding quite thoroughly. Here’s what Cue says:
To be relevant, brands need to get noticed, speak in a consistent voice and engage in interesting ways. More and more, brands are activated at the local level. To provide tools and communicate with the field, the Tuaca brand activation guide provides branding elements and programs, packaged in a cool, Tuaca way.