I really can’t hold off on this any longer. For the last several months, I’ve undertaken a complete redevelopment of a restaurant concept in Hawaii. Those of you who are close to me know a little bit about it. I was charged with naming, developing, and branding the concept from scratch. The first location opened in Manoa Marketplace last month, and today the second location has opened. The owner, and visionary, Allen, has graced me with a few teaser photos. In them you can see the amount of work I’ve put into it and the amount of trust and freedom he’s granted me as a restaurant brand consultant. There will be more photos and a true case study posted to the Vigor website down the road. There is so much to show with regard to packaging and design, but for now, here’s GRYLT’s Waikiki Shopping Center location, opened today.
Yes, that menu is in Japanese.