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The design crew at Blend It brings us this identity for a cafe and pastry shop. Red and blue are hard colors to work with, but I think they nailed this duo with the addition of browns to make it more natural on a couple of levels. The visual dash cutting the wordmark in half makes a lovely visual pun too. Here’s how they describe their inspiration:

Checkpoint Charlie was the most famous crossing point between East and West Berlin during the Cold War until the fall of the Berlin Wall. Fascinating and dramatic stories – personal, urban, and national – have been used by us to create a visual language for a Berlin-style cafe.

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