Tapas 24 Restaurant Branding

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Tapas 24, designed by Clase BCN, is a tapas bar with a super rustic feel. The restaurant’s identity is driven by rough mix of woodcut style typefaces and highly contrasting colors. It’s one of the few situations where more than 2-3 typefaces can be used in a design. Usually this creates a horrible design feel to a brand, but this is done well and it’s not extended beyond the actual restaurant logo. Here’s how they describe it:

A “tapas” of fonts for the Tapas restaurant, 24 of the Catalan chef Carles Abellán. The essence of the new identity is based on a fresh mix of fonts, icons, and illustrations used in a single color on very basic material, recreating the image of the typical tapas bars of Barceloneta in a contemporary way.

 

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