Merchant, designed by Knoed, is a testament to solid design with classic roots. From the logo through the interiors and all supporting materials the brand is build on a limited color palette with strong, clean lines. The interior elements mirror the logo’s elements keeping things tied together. Here is what the Knoed team says:

Merchant is Madison’s first craft cocktail bar. Serving quality food in a relaxed setting, the menu is rustic and informal. Merchant stands for the way things used to be. A new brand was created with decorative lettering in a timeless crest, preserving and honoring the tradition and craftsmanship of a bygone era.