Design with delicious intent.™

Steel Pig BBQ Restaurant Branding

Small, but sweet. This brand identity for the Steel Pig BBQ restaurant is well done. The identity doesn’t go over the top with clichés. It has a simple color palette which can only translate into the food itself. The BBQ sauce packaging follows suit with simple, strong typography and minimal graphics. Well done work by Daniel Harrill.


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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