The branding for the restaurant El Burro is top notch. The mark itself is so interesting. The only gripe I have is how well it works at smaller sizes. I think this is about as small as you can go which may not be a big deal, but it’s something to consider with restaurant brands and branding in general. I love how the brand is accentuated through classic Mexican tattoo art and iconography. Leaning heavy on the imagery from Dia Del Los Muertos, the brand has a very fun and alive style about it. Designed by Monday.