When you think Mexican, it’s easy to jump to stereotypes and cliches like sombreros, pinatas, la cucaracha and all that campy stuff. Making Mexican upscale is a little harder but the guys at Switch have done an excellent job of taking the high road and making Maximo look truly authentic. Clean. Simple. Upscale. The use of patterns and warm colors bring in the true life of Mexican culture as experienced through their cuisine.
Grits & Grids® is a curation and critique of the world’s most remarkable restaurant, beverage, and hospitality branding, advertising, and design projects. Read more about this project »
© Pavone Marketing Group, Inc. Grits and Grits is a registered trademark of Pavone Marketing Group, Inc. All work shared on this website is the copyright of their respective owners.
The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries
Restaurant and advertising industry headlines and thinking
Reviews of restaurant experiences from around the globe
Reviews of our favorite design, business, & restaurant books
Our favorite typography and fonts
Get the latest inspiration in your inbox every Monday morning, for FREE!
"*" indicates required fields
Get the latest and greatest content delivered to your inbox for free!
"*" indicates required fields
One Response
Really nice example!