Maximo Mexican Restaurant Branding

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When you think Mexican, it’s easy to jump to stereotypes and cliches like sombreros, pinatas, la cucaracha and all that campy stuff. Making Mexican upscale is a little harder but the guys at Switch have done an excellent job of taking the high road and making Maximo look truly authentic. Clean. Simple. Upscale. The use of patterns and warm colors bring in the true life of Mexican culture as experienced through their cuisine.

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