This identity for a charcuterie/butcher can be boiled down to one word: Uber-retro. Olympic Provisions touts a very classic, art deco style that harkens back to the days when butcher shops and chartcuteries were a part of a small town’s offering. These days they’re an asset and a luxury and part of a bigger movement to the trades seen throughout many cities across the nation. The identity is expansive and covers all corners from the cured leather menus to tip-on stickers for the packaging. It’s the little elements here that make this come together so nicely. I’m not a fan of the logo as seen with the hanging sausage, but do love the rest of the heraldry and graphic treatments. Designed by OMFG Co.
