Pan Pan Atelier Bakery Branding

The bakery branding for Pan Pan Atelier, by Rocio Martinaverro, is marked by a braided pattern remniscent of wheat seeds and the braiding of bread. In the designer’s words:

Contemporary reinterpretation of the traditional ear of wheat, the basic ingredient of bread to form a pattern that is easily recognizable. The chevron pattern also reminds of antique artisan techniques such as woven esparto baskets, used to display the bread, or opus spicatum, redefined in the interior design of PanPan bakeries.

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