I love the typeface for Gaijin. It looks ethic and foreign without actually being written in a different alphabet. It’s so strong, in fact, that there isn’t much need for a defining mark. The logotype is all that’s necessary to establish this restaurant’s brand.

It’s high class and upscale due to the minimal design elements and color palette. Phenomenal photography sends the brand’s communication home. Very well done by Tsto.

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