What’s there to say that this packaging and advertising doesn’t say about the Shiner brand. It’s phenomenal on every side with super typographical treatments to imagery and graphic elements. The brand is fluid (pun sort of intended) in that each type of beer has it’s own image, yet they work together to create an overall brand identity. The advertising roots the brand in the tradition and down-to-earth, blue collar market while instilling pride in the customer. McGarrah Jessee continues to to do a supremely awesome job on the Shiner brand.